The origin
Turkish chef Nusret Gökçe posted a video of himself seasoning meat with a distinctive theatrical flourish.
How it spread
The gesture was imitated worldwide within weeks and built him an international restaurant business.
What it means
Style over substance, performed so sincerely that it stopped being a joke and became a brand.
Follow the source
Short editorial summary written by Random Access Memes from the sources above; the wording is ours, not theirs. Every link was checked for a live response on September 13, 2026.
