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ENTRY No. 091 / CHALLENGES / 2018

Tide Pod Challenge

A joke about eating detergent that a few people stopped treating as a joke.

The origin

Laundry detergent pods were widely joked about as looking edible, and a small number of videos showed people biting them.

How it spread

Heavy news coverage in January 2018 spread the idea far more widely than the original joke had.

What it means

Documented as a warning: the pods are poisonous, poison-control calls rose, and the coverage arguably caused more harm than the meme.

Follow the source

Short editorial summary written by Random Access Memes from the sources above; the wording is ours, not theirs. Every link was checked for a live response on September 13, 2026.

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