The origin
South Korean musician Psy released a song satirising the lifestyle associated with Seoul's Gangnam district, with a horse-riding dance.
How it spread
It became the first video to reach a billion views and was imitated in parodies worldwide, most of which missed the satire.
What it means
A global meme whose subject was local, and whose critique was almost entirely lost in transit.
Follow the source
Short editorial summary written by Random Access Memes from the sources above; the wording is ours, not theirs. Every link was checked for a live response on September 13, 2026.
