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ENTRY No. 050 / VIDEOS / 2012

Kony 2012

The fastest-spreading campaign video of its era, and the backlash that followed.

The origin

A short documentary aimed to make Ugandan militia leader Joseph Kony globally known so that he would be arrested within the year.

How it spread

It reached tens of millions of views in days, then drew heavy criticism over its accuracy, its simplification and the charity's finances.

What it means

A turning point in understanding that virality is not the same as impact. Kony was not arrested.

Follow the source

Short editorial summary written by Random Access Memes from the sources above; the wording is ours, not theirs. Every link was checked for a live response on September 13, 2026.

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